Unfocused details

how we handle your information

Your privacy is important to Troax. This Personal Data Policy gives you information about how we treat your personal information when you visit our website, use our forms, visit our social media, subscribe to our newsletter, or register in our CRM system. Personal data is all information that you can be identified by or photos of you.

Personal data that are being processed

We save your contact information in our CRM system when you fill in our forms on and when you provide your contact information to us in person. We also save your contact information when you sign up for Configura Light.

Marketing by e-mail

If you give your consent, we use your contact information in order to send you information about Troax, our products, safety information or changes to this Personal Data Policy. The legal basis for processing your e-mail address for this purpose is your consent. You can withdraw your consent at any time by using the link at the bottom of our newsletters. The legal basis for processing this data for marketing purposes is our legitimate interest in sending e-mails only to those who have given their consent.

Service and support

When you have contact with our staff via email, phone, online or in person, we collect personal information, for example. name, postal address, phone number, e-mail address and other contact information. If you are one of our customers, we will register your purchases in order to provide relevant service and support. The legal basis for processing this information for these purposes is Troax legitimate interest in providing quality service and support. The legal basis for processing these data in our CRM and ordering systems is our legitimate interest in providing service. You may, at any time, resume your consent regarding data stored in our systems.

Service providers who process your personal information

Troax uses third-party services such as MailChimp and DataValidation when sending newsletters by e-mail. MailChimp tracks the activities associated with this email, for example, if they were opened, if the recipients clicked links in the email and if the site was visited after clicking on those links. We use this data to analyze how much commitment our email provides. DataValidation is a service that validates e-mail addresses before an e-mail is sent to sort out errors. You can withdraw your consent at any time by using the link at the bottom of our emails. The legal basis for processing this data for marketing purposes is our legitimate interest in sending e-mails only to those who have given their consent.

When you register for our Configura Light program, an account will be created using the contact details you provided in our form at This information is required for you as a customer to get the software license. Contact information is also registered with Configura Sverige AB. Your contact information will be deleted when you are no longer an active user.

We may disclose your personal information to others if we have your valid consent to do so, in order to comply with a valid court order, court order, court order, legal process or other legal obligation to enforce any of our terms or conditions or to the extent necessary to seek legal remedies or defend legal requirements. We may also transfer your personal data to a subsidiary or third party in the event of reorganization, co-operation, sale, joint venture, transfer, transfer or other divestment of all or part of Troax's business, assets or shares, including - without limitation - in connection with bankruptcy or similar proceedings, provided that the organization to which we transfer personal data is not permitted to process your personal information in any manner other than those stated in this Personal Data Policy without notifying you of this and, if required by applicable laws, obtain your consent.

Transfers of personal data

Troax is a global company. In order to offer our products and services, we may need to transfer your personal information to Troax companies in other countries. View Troax-owned companies. Personal data for persons residing in an EU / EEA country are processed by Troax AB. All Troax companies are required to comply with the privacy practices specified in this Privacy Policy. and cookies

In order to analyze how you and other visitors navigate on the Troax site and be able to compile the collected site usage and response rates statistics, we collect information through third party analytics service providers when you visit our site. This information includes IP address, device's geographic location, browser type, browser language, date and time of the request, timing (s) for your visits, page views, and page elements (such as links) that you click. We may use cookies, pixel tags, and other similar tools on our site or in our emails to help us collect and analyze such information. 

We use this information to provide better and more relevant content on our site, measure the impact of ads, identify and fix issues, and to enhance your experience on our site. We can also hire one or more third party service providers to provide online advertising on our behalf. They can use a pixel tag or other similar technology to collect information about your site visits and they can use that information to send targeted ads to you. Read Troax Cookie Policy.

If you do not want information collected with these techniques, you can choose whether to reject or accept them in your browser. If you are a resident of the EU / EEA or any other jurisdiction where it is required that we obtain your consent to use cookies on our websites, you will be able to manage cookie settings on the websites, except when special cookies are required to enable core features on the site. 

The legal basis for processing this analytical information is our legitimate interest in understanding how our customers interact with our products and websites so that we can improve the user experience and features of these.

Analysis Services

Google Analytics is used to track site statistics and users' demographics, interests, and behaviour on our website. We also use Google Search Console to better understand how our visitors find our website and to improve our search engine optimization. Google Tag Manager is used to understand the behaviour of the website's visitors and is a tool for making the site user-friendly.

Troax website also uses Hotjar web analytics. Hotjar helps us measure and evaluate behaviour on the website, such as mouse clicks, mouse movements, keystrokes (excluding personal information), browsing activity, and visited pages, as well as what actions have been taken on the site.

Social media
Social media (third-party) provides interactive plug-ins or social media features (for example, if you want to connect to Facebook or Google to find friends and to add them as contacts or to “like” a page) on Troax sites, or may use cookies or other methods (such as web beacon) to collect information about your use of our site. When social media uses your information, the social media privacy policy applies and we encourage you to review it. Social media can use cookies or other tracking methods for their own purposes by using the information about you when using our website along with the personal information they may have about you. We can also retrieve social media analysis data that helps us measure the impact of our content and our ads on social media (e.g., impressions and clicks).

Persons under 16 years of age

Our website doesn’t target individuals under the age of 16, and we require that persons under the age of 16 don’t provide personal information to Troax. If it comes to our knowledge that we collect personal data about a person under 16, we take action to remove the information as soon as possible.


We like to use images for marketing purposes on our website, in our social media or in printed material. A photograph of a person is counted as personal data and we need your consent to publish images of you. At exhibitions and events, you are informed as a visitor that we take photos and if you don’t want to be photographed inform our staff. When it comes to other types of photography, you will be asked before shooting. You can withdraw your consent at any time, and then we delete the images, cropping or editing so you won’t be included in the photo.

Updates to the Personal Data Policy

We may update this Personal Data Policy when we add new products, when we expand our current offers and when technology and laws change. You can see when the Personal Data Policy was last reviewed by checking the date in the document. All changes will come into effect when we announce the revision of the Personal Data Policy. We will notify you if these changes are essential, and when required by law, we will collect your consent. This notice is provided by e-mail or on the Troax website and links to our privacy policy.

Your rights

In order to exercise your rights or if you have any questions about our processing of your personal information, please contact the personal data officer at the following address:  or Troax Group AB, Box 89, 335 04 HILLERSTORP, SWEDEN. Please enter your full name and social security number. Please note that you must write a request for information regarding your personal information.


If you have complaints regarding our processing of your personal information, you may submit a complaint to the appropriate regulatory authority. You can find more information about the local authorities at the following link: